Post: Sugar Crisp Cereal, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Sugar Bear Super Sugar Crisp. 0:02 - A real treat! 0:05 - That's because it's coated with golden sugar. 0:06 - Did someone mentioned gold? 0:08 - Pirates! 0:09 - That's it men! Scrape off all the golden 0:10 stuff on Super Sugar Crisp. 0:12 We'll soon have all the treasure we want! 0:14 (laughter) 0:16 - What's so funny Bear? 0:17 - That's golden sugar on Super Sugar Crisp. 0:18 It isn't a treasure. 0:20 - It isn't? 0:21 - Its a treat. So have Post Super Sugar Crisp cereal. 0:22 It's part of a balanced breakfast and it's coated with 0:25 golden sugar, but it's not a treasure, 0:27 its a treat! 0:29

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