Post: Sugar Crisp Cereal, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Look! 0:01 - Gold! Bandit Sugar Bear, we're taking your gold. 0:02 - Hold on, bandits! 0:04 That's not gold, that's Super Sugar Crisp. 0:05 It's coated with golden sugar. 0:08 - It's not real gold? 0:09 - (slurping) Give it a lick. 0:11 - (slurping) It's not real gold, it's a golden treat. 0:12 - The golden sugar coating makes it licking sweet! 0:15 ♪ It's not real gold, it's a golden treat ♪ 0:18 ♪ The golden sugar coating makes the licking sweet ♪ 0:20 - Post Super Sugar Crisp cereal 0:22 is part of a balanced breakfast. 0:23 ♪ It's not real gold, it's a golden treat ♪ 0:25 ♪ Super Sugar Crisp ♪ 0:27

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