Post: Sugar Crisp Cereal, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (kids laugh) 0:01 (bear whistles) 0:03 ♪ I can't get enough of Super Sugar Crisp ♪ 0:05 - Sugar Bear, the Blob's gonna get ya. 0:07 (dramatic music) 0:09 - Hey, hey, looks like Blob got himself. 0:10 Here, have yourself a good breakfast, 0:13 featuring Super Sugar Crisp. 0:14 - Look, it's Super Sugar Crisp. 0:15 - An eighteen-sided crazy bounce ball. 0:18 (whimsical music) 0:20 (ball bounces) 0:22 - So many sides, you never know where it'll bounce. 0:24 One in each specially marked box of Post. 0:26 Sugar Bear Super Sugar Crisp. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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