Post: Sugar Crisp Cereal, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My tummy wants something yummy. 0:01 Super Sugar Crisp, it's coated with golden sugar. 0:02 - Golden sugar? 0:05 - Yep. Makes it yummy for your tummy. 0:07 - Well I got it! 0:09 - Me too. (Sugar Fox gulps) 0:11 Super Sugar Crisp, it's part of a balanced breakfast. 0:12 - A four in one desk set inside! 0:15 - Yeah, a crayon! 0:17 - And a crayon holder! 0:19 - And a crayon sharpener! - Even got a ruler, great for school. 0:22 Sugar Bear A four in one desk set 0:25 in each specially marked box 0:26 of Post Super Sugar Crisp cereal. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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