Post: Sugar Crisp Cereal, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My tummy wants something yummy. 0:01 - Sugar Bear look. 0:03 - I got Sugar Bear's Super Sugar Crisp 0:04 and he can't have any. 0:06 - It is yummy? 0:07 - Right. 0:08 Sugar Bear Yummy for your tummy? 0:09 - Right. 0:10 - Thanks Sugar Fox for a balanced breakfast 0:12 featuring Super Sugar Crisp. 0:14 - A magic marker liquid crayon. 0:16 Sugar Bear Magic markers in red, 0:19 yellow, blue, and green. 0:20 - Look what I'm making. 0:22 - It's Sugar Bear. 0:23 - It's Sugar Bear. Sugar Bear One magic marker liquid crayon 0:25 in each specially marked box Post Super Sugar Crisp cereal. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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