Post: Sugar Crisp Cereal, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - There it is! 0:01 Sugar Bear's house! 0:02 Boy 2 There's the Super Sugar Crisp. 0:04 All And there's Sugar Bear! 0:05 - Morning, you rascals. Have some yummy Super Sugar Crisp. 0:07 - Hi, Sugar Bear! 0:10 Boy 2 What's in Super Sugar Crisp? 0:12 - A glow pen! 0:14 Sugar Bear Put it under the light, turn off the light, 0:15 look at it glow! 0:18 (children exclaiming) 0:19 One in each specially-marked box of Super Sugar Crisp. 0:22 Now let's have a good breakfast 0:25 featuring Post Super Sugar Crisp cereal. 0:26 - Yeah! 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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