Post: Sugar Crisp Cereal, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Can't get enough of Super Sugar Crisp ♪ 0:01 - I'll trap Sugar Bear with a Sugar Bear breakfast. 0:04 ♪ Love the taste of Super Sugar Crisp ♪ 0:07 - Hey, look, gang. 0:10 (tense music) A Sugar Bear breakfast for us. 0:12 - And a cage for you, Bear. (laughs) 0:13 - Uh-oh, a Blob trap. 0:16 - You're holding the trap. 0:17 - Sorry, Blob. 0:19 - Smart, Sugar Bear! - Smart to have Sugar Bear breakfast every morning, 0:22 featuring vitamin-fortified Post Super Sugar Crisp. 0:24 The taste will put a smile on your face. 0:27

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