Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (golf club swings) 0:03 - I suppose that wasn't a great shot. 0:06 - You're two down already, kid. 0:08 Now just stand back, I'll show you how to hit the ball. 0:09 - Big deal, oh yeah. 0:10 - Please, quiet, quiet, quiet. 0:11 (cereal crunching) 0:15 What's that noise? 0:17 - I'm eating Post's Sugar Crisp. 0:18 - Well, do you have to eat them now? 0:19 - The way I play golf, I need Post's Sugar Crisp. 0:20 The sweet treat that gives you the muscles of wheat. 0:23 - I know, I know. 0:25 - You know, it's a sugar-coated cereal 0:27 that's made with mother in mind, 0:28 because it has controlled sweeteners. 0:29 - You say that all the time, Charlie. 0:31 - You know, it's less sugar 0:34 than the kids would put on themselves. 0:35 - Will you please give me that box. 0:36 I'm here to play golf. 0:40 (cereal crunching) 0:42 Charlie! 0:43 - Danny boy, what is more important? 0:44 Golf, or your sponsor's product, Post's Sugar Crisp? 0:46 (golf club snaps) 0:51 - Start your day with Post's Sugar Crisp. You'll love them. 0:54

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