Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪Sugar ♪ 0:01 ♪ Oh honey, honey ♪ 0:03 - Hi you guys and girls out there. 0:06 It's your old disc jockey Sugar Bear 0:08 with more free Archies records on Super Sugar Crisp. 0:10 All new, all different. 0:13 Right on the box. 0:15 Listen to the smash hit Sugar, Sugar. 0:16 ♪Sugar ♪ 0:18 - Can't keep my feet from dancing. 0:20 Collect the new Archies records. 0:22 1,2,3, free, free, free. 0:23 ♪Oh honey honey ♪ 0:25 - On Post Super Sugar Crisp. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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