Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Can't get enough of Super Sugar Crisp ♪ 0:01 - Have some, honey bear. 0:03 (playful xylophone music) 0:04 - Where should I throw this, Dad? 0:05 - Throw it anywhere, I don't care! 0:06 (banana peel whooshing) 0:08 - Sugar Bear, Blob the Litter Bug! 0:09 - Blob, you're a slob! 0:12 - Mind your business, bear! 0:13 - The environment is my business, Blob! 0:15 Grab the mess you made and take it away! 0:17 (vacuum whooshing) 0:19 (objects clattering) - You deserve a reward, Sugar Bear. 0:20 - Super Sugar Crisp is my reward! 0:22 Start your day with a good breakfast 0:24 featuring Post Super Sugar Crisp. 0:26 It's a honey-sweet vitamin treat! 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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