Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Granny Goodwitch! 0:01 - Yes, who are you? 0:03 (evil cackling) 0:04 - Victor Vicious, the mad vitamin stealer. 0:07 - And his vicious gang of vitamin stealers. 0:10 - Oh, my! 0:12 - Gang, steal new Super Sugar Crisp. 0:13 And I'll have the sugary cereal 0:16 with vitamins for super power! 0:18 - No, no! Sugar Bear! Sugar Bear! 0:21 - It's Granny Goodwitch. 0:23 - They're stealing my new Super Sugar Crisp! 0:25 - Keep your shirt on, Granny. 0:27 I'm having sugary sweet Super Sugar Crisp for super power. 0:28 It's super delicious. 0:31 (heroic music) 0:33 Now I'm the bear of the hour. 0:37 - We got it. 0:39 - It's Sugar Bear! 0:40 - A one, two, three! Over the coconut tree! 0:42 And for you, Victor Vicious, 0:45 the Super Sugar Crisp vitamin zonk! 0:46 And that's that. 0:49 - Sugar Bear, my hero! Here's a big fat hug! 0:50 - Save the hug, Granny I'll take Post Super Sugar Crisp. 0:54 Get some for super power. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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