Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (birds chirping) 0:00 Announcer This is a hostess, 0:01 entertaining at her first sit-down breakfast. 0:03 What to serve is easy. 0:06 She just picks her own favorite, Post Sugar Crisp. 0:07 Sugar Crisp cereal tastes like sugar and honey. 0:11 Friends like that. 0:15 Sugar Crisp is whole wheat, too. 0:16 Mothers approve of that. 0:18 Looks like they just can't get enough of that Sugar Crisp. 0:21 ♪ Post cereals make breakfast a little bit better. ♪ 0:24 (logo slams down) 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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