Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh, it's Sugar Bear. 0:01 Where will I hide my Post Sugar Crisp cereal? 0:02 I need a secret hideout! 0:05 ♪ Can't get enough of that Sugar Crisp ♪ 0:09 - Gotta hide my Sugar Crisp quickly. 0:11 Oh, he'll never find it here. 0:13 - Hmm, Sweetest Thing on Earth. 0:16 Must be Sugar Crisp. 0:18 ♪ Sugar Crisp is sugar sugar sugar sugar ♪ 0:19 ♪ Sugary sweet ♪ 0:21 - You sure have a wonderful appetite, Sugar. 0:22 ♪ Post cereals make breakfast ♪ 0:25 ♪ Mmm, a little bit better ♪ 0:27

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