Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Can't get enough of that Sugar Crisp ♪ 0:02 ♪ Sugar Crisp, Sugar Crisp ♪ 0:03 - Ooh, it's Sugar Bear. 0:05 Where'll I hide my Post Sugar Crisp Cereal this time? 0:07 I need a, a secret hideout. 0:10 A secret hideout! 0:13 (dramatic music) 0:15 ♪ Can't get enough of that Sugar Crisp ♪ 0:17 - Hey, big guard, your shoe's untied. 0:20 ♪ Ba, da, ba, bum ♪ 0:23 (trombone sliding) 0:25 Here I come, Granny. 0:27 (metal crunching) Get the Sugar Crisp ready. 0:28 My mouth's watering for that honey of a snack. 0:30 Granny Gotta hide my Sugar Crisp quickly. 0:33 Oh, he'll never find it here! 0:35 (Sugar Bear scat singing) 0:38 - "Sweetest Thing on Earth." 0:39 Must be Sugar Crisp. 0:41 Sugar Crisp is honey-flavored wheat that's 0:42 ♪ Sugar, sugar, sugar, sugar, sugary sweet ♪ 0:44 ♪ Oh, I can't get enough of that Sugar Crisp ♪ 0:46 ♪ Sugar Crisp, Sugar Crisp ♪ 0:49 - You sure have a wonderful appetite, Sugar. 0:50 And you can get Sugar Crisp in Post Treat Pak too! 0:52 ♪ Post cereals make breakfast ♪ 0:56 ♪ A little bit better ♪ 0:57

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