Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Sugar Bear scatting) 0:00 (spring boinging) 0:02 - Oh, here comes Sugar Bear 0:03 after my Post Sugar Crisp cereal. 0:04 A haunted house, 0:07 (magical music) that'll scare him away. 0:08 (thunder roar) (bird cawing) 0:10 - Granny? 0:11 (ghost howling) Hey, Spook, come back with that Sugar Crisp. 0:13 (Granny howling) 0:15 Granny, fancy meeting you here. 0:16 ♪ I can't get enough of that Sugar Crisp ♪ 0:18 ♪ Sugar, sugar, sugar, sugar ♪ 0:20 ♪ Sugary sweet ♪ 0:22 - You've got a nice singing voice, Sugar. 0:23 ♪ Post Cereals make breakfast ♪ 0:25 ♪ Mmm, a little bit better ♪ 0:27 (cover clunking) 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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