Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Sugar Bear scatting) 0:00 - Oh, here comes that singing bear again 0:02 to steal my Post Sugar Crisp Cereal. 0:05 I'll change my house into a haunted house, 0:07 and scare him away forever! 0:11 - Granny! Huh, haunted house. 0:15 Hey, uh, Lancelot? 0:18 Hey, spook, come back 0:22 with that Post Sugar Crisp cereal. 0:23 - Sugar Bear, the Sugar Crisp is in the grandfather clock. 0:25 - Thanks, spook, whoever you are. 0:29 Easy, bat boy, 0:32 I've got very little flying experience. 0:33 Ah, safe landing. 0:35 Granny! Fancy meeting you here. 0:39 I'll take that. 0:41 Sugar Crisp, honey of a snack. 0:42 Honey flavored wheat that's 0:44 ♪ Sugar, sugar, sugar ♪ 0:45 ♪ Sugar, sugary sweet. ♪ 0:46 ♪ Oh, I can't get enough ♪ 0:47 ♪ Of that Sugar Crisp, Sugar Crisp ♪ 0:48 - You've got a nice singing voice, Sugar. 0:50 You can get Sugar Crisp in Post-Tens, too! 0:52 ♪ Post cereals make breakfast ♪ 0:55 ♪ Hm, a little bit better ♪ 0:57

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