Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator One day Christopher Wheat 0:01 was walking in the zoo 0:02 eating Post Sugar Crisp, when. 0:03 - Help, help. The gorillas are escaping. 0:05 - I'd like to help. 0:08 Narrator You can help, Chris. 0:10 You've been eating Sugar Crisps. 0:11 They're made of wheat to help make you strong. 0:13 Give you muscles. 0:15 (crashing) 0:17 (upbeat music) 0:19 And that's how Christopher Wheat became a hero. 0:28 - I owe it all to Post Sugar Crisp. 0:31 Narrator Yes, gives you the muscles of wheat. 0:33 For breakfast it's dandy, for snacks it's like candy. 0:35 Post Sugar Crisp. 0:38 Announcer Know that switch hitter? 0:41 He's Yankee Tom Tresh one of 200 stars 0:42 on Post baseball trading cards. 0:45 - They're free on Post Sugar Crisp, 0:48 and most other Post cereals, 0:50 with rundowns on all the top stars. 0:52 Get these great baseball trading cards. 0:55 Free on Post cereals. 0:57

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