Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bicycle bell ringing) 0:00 ♪- I can't get enough of that Sugar Crisp, ♪ 0:02 ♪ Sugar Crisp. ♪ 0:03 - Sugar Bear, Oh he'll not get my Sugar Crisp this time. 0:04 Oh, I'll change my house into a spaceship! 0:08 (giggling) 0:11 (techno sounds) 0:13 What'll you know. 0:14 Granny Good Witch's spaceship. 0:14 (rocket blasting off) 0:16 (eerie space sounds) 0:17 - I must be a million miles away from him. 0:18 (bicycle bell ringing) 0:21 - Hi Granny, small universe. 0:22 - What are doing up here? 0:24 - Just seeking the taste of 101 sweet buns, 0:25 namely Sugar Crisp. 0:27 - You'll never get my Sugar Crisp cereal! 0:29 Never! 0:31 - A little walk in space never hurt anyone. 0:32 ♪Boom, hmm, hmm, hmm, hmm. ♪ 0:34 - You'll never find it here! 0:35 (metal crashing shut) 0:37 (metal crashing open) Sugar Crisp, a honey of a snack, you know. 0:39 - I know! 0:42 - Tumblin' through sugar and honey, 0:43 it tastes like a 101 sweet buns. 0:44 ♪I can't get enough of that Sugar Crisp. ♪ 0:46 See you on earth, Granny! (echo) 0:48 - You can get Sugar Crisp in Post-Tens, too! 0:51 ♪Post cereals (splashing water) make breakfast, ♪ 0:54 ♪ mmm, a little bit better. ♪ 0:56

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