Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Bum, bum, boom ♪ 0:00 (Sugar Bear knocking) - Granny Goodwitch? 0:02 (door tearing) 0:03 I wonder where the old gal is. 0:04 Let's see now. 0:06 Where would she hide her Sugar Crisp cereal? 0:07 ♪ I can't get enough of that Sugar Crisp ♪ 0:09 ♪ Sugar Crisp ♪ 0:12 (springs boinging) 0:13 Hmm, Sugar Crisp! 0:14 Sugar Crisp is tumbled through sugar and honey 0:16 and comes up tasting like 101 sweet buns. 0:18 - Ooh, ooh, ooh, I hope it's not too late. 0:21 (shoes clopping) 0:23 Just had to go to the beauty parlor. 0:25 - Hi, Granny. How's your magic? 0:28 - Sugar Bear, that's my Sugar Crisp. 0:30 - Tastes like 101 sweet buns. 0:32 (twinkling music) 0:34 Hmm. Well, what do you know? 0:35 (metallic creaking) 0:37 I'm stalled. 0:39 - It's my new never-reach-the-mouth magic. (giggles) 0:40 - In that case, Granny, I'm left-handed. 0:43 Either hand, it's a honey of a snack. 0:45 ♪ I can't get enough of that Sugar Crisp ♪ 0:47 ♪ Sugar Crisp, hmm, hmm ♪ 0:49 - Sugar Crisp tastes like 101 sweet buns. 0:50 In Post Treat Pack too! 0:53 ♪ Post Cereals make breakfast, mm ♪ 0:54 ♪ A little bit better ♪ 0:57

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