Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Sugar Bear Granny Goodwitch, here I come. 0:01 - I heard that, it's Sugar Bear, 0:02 and he's after my Sugar Crisp again. 0:05 Where will I hide my Post Sugar Crisp? 0:07 Better slow 'im up with my magic. 0:09 (chimes ringing) 0:11 ♪ Can't get enough of that Sugar Crisp ♪ 0:12 ♪ It keeps me going strong. ♪ 0:13 - Gotta hide my Post Sugar Crisp 0:16 Here's a safe place. 0:18 He'll never find it now. 0:20 (wall crashing) 0:22 Sugar Bear, honey, it's nice to see ya. 0:23 Sure gets to a honey of a snack powerful quick. 0:26 - Bet your booties, Granny. 0:29 Sugar Crisp is sugar sweet and honey flavored wheat 0:30 so it keeps me going strong, thanks, Granny. 0:32 ♪ Can't get enough of that Sugar Crisp ♪ 0:34 - Wait til you see where I hide it next time. 0:37 - Let's play ring around the rosie. 0:41 Announcer Kids look: your friends from the Linus Show. 0:43 Big tough inflatable plastic toys, 0:46 and you can get one for $2 plus two boxtops 0:48 from one of these Post cereals. 0:51 Play Linus at his friends at your house. 0:54 - Yay! 0:57

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