Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Mascot One day Christopher Wheat was eating 0:01 Post Sugar Crisp, when. 0:03 - Help! Help! 0:04 The Indians are attacking! 0:05 (comical twang) 0:07 - I'd like to help. 0:08 - You can help Chris, you've been eating Post Sugar Crisp! 0:09 They're made of wheat to help make you strong, 0:13 (horn build) 0:17 (energetic orchestral music) 0:19 (comical brawl) 0:22 (triumphant horn) 0:30 Mascot And that's how Christopher Wheat 0:32 became a hero. 0:34 - I owe it all to Post Sugar Crisp! 0:36 - Yup! Gives you the muscles of wheat! 0:38 For a breakfast it's dandy, for snacks it's like candy! 0:40 ♪ Start your day a little bit better ♪ 0:43 ♪ Start your day with Sugar Crisp from Post ♪ 0:47 ♪ Sugar and honey make it a sweet treat ♪ 0:50 ♪ Get the treat for strength of wheat ♪ 0:54 ♪ Fresh from Post ♪ 0:56 - (in unison) Post Sugar Crisp 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:18:57