Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello, there. I'm Granny Goodwitch, 0:01 the only human in the forest. 0:04 Sugar Bear Ready or not granny, here I come. 0:06 - I heard that. It's Sugar Bear, 0:08 and he's after my Sugar Crisp again. 0:10 (ripping) 0:12 ♪ I can't get enough of that Sugar Crisp, ♪ 0:12 ♪ Sugar Crisp, Sugar Crisp. ♪ 0:14 - Oh, he's coming! 0:16 Where will I hide my Post Sugar Crisp? 0:17 It's a honey of a snack, you know. 0:19 Better slow him up with my magic. 0:22 (magic wand spell casting sound) 0:23 ♪ I can't get enough of that Sugar Crisp, ♪ 0:24 ♪ It keeps me going strong. ♪ 0:26 - He's the strongest bear I've ever known. 0:28 ♪ Gotta hide my Post Sugar Crisp ♪ 0:31 Here's a safe place. 0:33 (bricks crashing) 0:35 Sugar Bear, honey, it's nice to see ya. 0:37 (safe creaking open) 0:39 Sure knows how to start his day a little bit better. 0:41 - You bet your booties, granny. 0:44 It's sugar sweet and honey-flavored wheat, 0:46 so it keeps me going strong. 0:48 Thanks, granny. 0:49 ♪ Can't get enough of that Sugar Crisp ♪ 0:50 - He could have gotten Sugar Crisp 0:53 in Post Tens, too. 0:54 Post Tens has all the cereals kids want. 0:56

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