Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (birds chirping) 0:01 >> Hello, there. 0:01 I'm Granny Goodwich, the only 0:02 human in the forest. 0:04 >> Ready or not, Granny, here I 0:06 come. 0:07 >> I heard that. 0:08 It's Sugar Bear, and he's after 0:09 my Sugar Crisp again. 0:10 >> ♪ I can't get enough of that 0:12 Sugar Crisp 0:13 ♪ Sugar Crisp 0:14 Sugar Crisp... ♪ 0:15 >> Oh, he's coming. 0:16 Where will I hide my poor Sugar 0:17 Crisp? 0:18 It's a honey of a snack, you 0:19 know. 0:21 Better slow him up with my 0:22 magic. 0:23 >> ♪ I can't get enough of that 0:24 Sugar Crisp 0:25 It keeps me going strong. ♪ 0:26 >> He's the strongest bear I've 0:28 ever known. 0:29 Got to hide my poor Sugar Crisp. 0:31 Here's a safe place. 0:34 (crashing) 0:36 Sugar Bear, honey, it's nice to 0:37 see you. 0:39 Sure knows how to start his day 0:41 a little bit better. 0:43 >> You bet your booties, Granny. 0:44 It's sugar-sweet and honey 0:46 flavored wheat, so it keeps me 0:47 going strong. 0:48 Thanks, Granny. 0:49 ♪ Can't get enough of that Sugar 0:50 Crisp... ♪ 0:51 >> You can get Sugar Crisp in 0:53 Post Treat Pack too. 0:54 Six sweet treats made just for 0:56 kids. 0:58

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