Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (birds chirping) 0:01 ♪ I can't get enough of that Sugar Crisp ♪ 0:02 - Well looky here, it's empty. 0:04 Guess I'm tromp down to Granny Goodrich's house 0:05 and grab me a bowlful. 0:07 (phone ringing) 0:08 Hi Granny, hold the phone, your sugar's on the way. 0:09 - Oh, it's Sugar Bear after my Sugar Crisp again. 0:12 ♪ I can't get enough of that Sugar Crisp ♪ 0:15 ♪ Sugar Crisp, Sugar Crisp ♪ 0:17 - Gotta hide my Post Sugar Crisp. 0:20 It's a honey of a snack, you know. 0:22 I'll try a magic getaway. 0:24 (chimes ringing) 0:26 (oars splashing) ♪ I can't get enough of that Sugar Crisp ♪ 0:29 ♪ Keeps me going strong ♪ 0:31 - He's catching up, better hide my Sugar Crisp quickly. 0:33 (chimes ringing) 0:36 He'll never find it now. 0:38 Sure knows how to start his day a little bit better. 0:41 - You bet your booties, Granny. 0:44 It's sugared sweet and honey flavored wheat 0:45 so it keeps me going strong. 0:47 Bye, Granny. 0:49 ♪ Can't get enough of that Sugar Crisp ♪ 0:50 - You can get Sugar Crisp in Post Treat Pak, too. 0:53 Six sweet treats made just for kids. 0:56

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