Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Just think, I used to be a 9 pound weakling. 0:02 (ears spring, crashing) 0:05 But now, Post Sugar Crisp gives me the muscles of wheat. 0:08 - Muscles in his ears, yet! 0:11 - Post Sugar Crisp is made of whole wheat. 0:13 That's why it helps make ya big and strong. 0:16 (hammer thuds, crowd laughing) 0:18 ♪ So, start your day a little bit better ♪ 0:21 ♪ With a sugar and honey and whole-wheat treat ♪ 0:25 ♪ Fresh from Post ♪ 0:27 - It's ducky like Daffy! 0:29 Ducky like Daffy, get it? 0:31 - Sure, they get it! All us tough bunnies get Sugar Crisp. 0:33 (giggles, smooching) 0:37

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