Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator One day, Christopher Wheat 0:01 was eating Post sugar crisps when, 0:02 - Help help, pirates pirates 0:04 - I'd like to help, 0:07 - You can help Chris. You've been eating Post sugar crisps. 0:08 They're made of wheat to help make you strong, 0:12 give you muscles 0:14 (paddles hitting water) 0:16 (people crashing) 0:19 (water splashing) 0:22 (boing sound) 0:24 (cannonball bangs) 0:26 (victory music) 0:29 Narrator And that's how Christopher Wheat became a hero. 0:30 - I owe it all to Post sugar crisp. 0:33 Bear Yup. Gives you the muscles of wheat 0:36 for breakfast it's dandy, for snacks it's like candy. 0:38 - ♪ Start your day a little bit better, ♪ 0:41 start your day with sugar crisp from Post ♪ 0:45 - And kids, you can get Post Sugar Crisp 0:49 in Post Treat-Pak too 0:51 Six dandy packs of sweet cereal treats 0:53 - Just for us kids 0:56 Chris and Bear Get Post Treat-Pak today. 0:57

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