Post: Sugar Crisp Cereal, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Gentlemen, we at Post Cereals are here 0:01 to interview a typical consumer. 0:03 Are you ready, sir? 0:05 (cereal crunching) 0:07 - Yes. Interviewer Have you sampled our Sugar Crisp, 0:09 the cereal with controlled sweetness? 0:11 - I'm eating a Crisp right now. 0:13 - And what is your opinion of Post Sugar Crisp? 0:15 - I think it's nice. 0:18 It crunches. 0:20 (cereal crunching) Can you hear it? 0:21 - Yes, I can. Tell us, do you have any other feelings or likes? 0:23 - I like baby beagles. 0:27 Interviewer Well, that's fine, sir. 0:29 But we're not discussing doggies. 0:30 Child I like cats. 0:31 - Well, let's get to the point. 0:33 What is your favorite cereal? 0:34 (cereal crunching) 0:36 - Post Sugar Crisp. Interviewer I beg your pardon? 0:38 - Post Sugar Crisp. 0:39 - Well, that's fine. 0:41 And for your courtesy, we'd like you to accept 0:42 this box of Post Sugar Crisp. 0:44 Your mother likes you to eat Post Sugar Crisp 0:46 because it has controlled sweetness. 0:48 Less sugar than the kids would put on themselves. 0:50 And you know, Sugar Crisp is good for you, 0:52 because it's just a little bit better. 0:54 - I don't care if it's good for me. 0:57 (cereal crunching) 0:58 I like it anyhow.

Complete Record: