Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - If your kids are like mine, 0:01 they're always asking for something sweet between meals. 0:03 - Mom, may I have something to nibble on. 0:06 - You see, that's why Post Sugar Crisp is such a blessing. 0:08 It's one children's cereal made with mother in mind. 0:12 Flavored with just the right amount of pure honey, 0:15 to give it controlled sweetness. 0:17 Sweet enough to satisfy the kids, 0:19 but not too sweet to worry you. 0:21 Perfect for snacks as well as breakfast. 0:23 - Mom, who are you talking to? 0:25 - To all the mothers out there who have children, 0:27 just like you. 0:30 - Like me too? 0:31 - Like you too. 0:33 And Post Sugar Crisp is made from puffed wheat. 0:35 So along with controlled sweetness, 0:37 Sugar Crisp has all the vitamins and energy of whole wheat. 0:40 - You mean, while I'm eating this 0:43 absolutely delicious cereal, I'm getting energy too? 0:44 Mom Right. 0:47 - Me too? 0:48 - You too. 0:49 Now you won't have to cringe when the kids go after sweets. 0:51 Sugar Crisp is good for them. 0:54 It's the children's cereal made with mother in mind. 0:56

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