Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Deep in a forest, two very brave boys, 0:02 were very lost and very hungry. 0:05 When to their rescue came a bear, 0:08 a very special bear, the Sugar Crisp Bear. 0:10 - You're in luck boys, 0:14 I'm loaded with scrumptious Post Sugar Crisp, 0:16 Pitch in. 0:18 For a snack anytime, Sugar Crisp is so handy 0:19 and for breakfast is dandy. 0:22 Every golden pop is coated with pure sugar and honey. 0:24 - Sugar Crisp tastes great, anytime. 0:28 For breakfast, it's dandy, 0:32 for snacks, it's so handy. 0:33 (fife playing) 0:35 ♪ Mom's dandy cereal is fine with me ♪ 0:36 ♪ As long as you spell it P-o-s-t ♪ 0:39 ♪ 'Cause all Post cereal happens to be ♪ 0:41 ♪ Just a little better, a little bit better ♪ 0:44 (fife playing) 0:47 ♪ A little bit better, than any other cereal happens to be ♪ 0:48 - Post Sugar Crisp, for breakfast it's dandy, 0:53 for snacks it's so handy. 0:56 (cheerful music) 0:58

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