Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (energetic circus music) 0:01 Narrator Kids, it's fun, 0:03 fun, 0:05 Fun-A-Rama time! 0:06 And that means that right now 0:07 you get surprise toys, games, and gifts 0:09 with your favorite Post Cereals in the special 0:12 Fun-A-Rama boxes! 0:15 Here, look at this Post Sugar Crisp box. 0:17 You get different sets of exciting 0:20 Ruff and Reddy toys free! 0:22 Right on the back of each box of Sugar Crisp. 0:23 Boy With one toy, you can make Ruff 0:26 stick his head in this hippo's mouth. 0:29 Girl And you can make Reddy beat the drum! 0:31 Boy And play the piano. 0:33 Narrator You'll have loads of fun 0:35 making and playing with these toys, 0:37 so get all four sets! 0:39 Have Mom bring home delicious Sugar Crisp today. 0:40 These toasted puffs of wheat are coated 0:43 with golden honey and pure sugar. 0:46 You'll enjoy Sugar Crisp anytime. 0:48 For breakfast, it's dandy. 0:50 For snacks, it's so handy. 0:51 And remember, 0:53 there are free toys right on the special 0:54 Post Sugar Crisp Fun-A-Rama packages. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:25:52