Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey Raf, look. 0:01 Raf It's only a crodocodile. 0:03 - I'm hungry, boys. 0:06 - How about Sugar Crisp? 0:07 - Right now. 0:09 - Sure, anytime is the time for eating. 0:10 - As long as it's Post Sugar Crisp. 0:13 - For breakfast, it's dandy. 0:15 For snacks, it's so handy. 0:17 - Let's eat. 0:19 More. 0:21 - See Mr. Crodocodile, 0:22 how they're coated with nice golden honey and sugar? 0:23 - They're better for breakfast and snacks. 0:26 - Here. Mr. Crodocodile, take a box with you. 0:28 - You'll never have to worry about crocodiles like me. 0:31 When you got Post Sugar Crisp. 0:34 ♪ Most any cereal's fine with me ♪ 0:37 ♪ As long as you spell it, P-O-S-T ♪ 0:40 ♪ 'Cause all Post cereals happen to be ♪ 0:42 ♪ Just a little better ♪ 0:45 ♪ A little bit better ♪ 0:47 (boy playing a whistle) 0:48 ♪ A little bit better ♪ 0:49 ♪ Than any cereal happens to be ♪ 0:51 - For breakfast, it's dandy. 0:54 - For snacks, it's so handy. 0:56

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