Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (birds chirping) 0:00 - Ah Mr Bear don't you belong inside that cage? 0:06 - Not me. I'm special. 0:10 I'm a Post Sugar Crisp Bear. 0:11 Boy Sugar Crisp? 0:13 That's the cereal that's So good anytime. 0:14 - Yep. For breakfast it's dandy 0:16 and for snacks it's so handy. 0:18 Those delicious puffs of wheat 0:21 are coated with pure sugar and honey. 0:22 - Sugar Crisp is so much fun to eat. 0:26 That's why-- 0:28 Both They're better for breakfast, 0:29 better for snacks, 0:30 Just a little bit better those are the facts. 0:31 - About Post Sugar Crisp. 0:34 ♪ Most any cereal is fine with me ♪ 0:37 ♪ As long as you spell it P-O-S-T ♪ 0:40 ♪ Cause all POST cereals happen to be ♪ 0:43 ♪ Just a little better ♪ 0:47 ♪ A little bit better ♪ 0:48 ♪ (flute playing along) ♪ 0:49 ♪ A little bit better ♪ 0:51 ♪ Than any other cereal happens to be ♪ 0:53 - For breakfast it's dandy. 0:56 For snacks it's so handy. 0:58

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