Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Look, Mighty Mouse won! 0:01 - I always win! 0:04 - Because you're better than anyone! 0:06 - Like Post Sugar Crisp is better. 0:08 - For breakfast, its dandy! For snacks it's so handy! 0:12 - Yes, it's fun to eat Sugar Crisp for breakfast 0:16 and for snacks! 0:19 Those puffs of golden wheat are coated with 0:21 pure honey and sugar. That's why 0:23 - They are better for our breakfast, 0:26 better for our snacks. Just a little bit better. 0:28 And those are the facts! 0:31 - About Post Sugar Crisp! 0:33 (upbeat jingle) 0:35 ♪ Most any cereal is fine with me ♪ 0:36 ♪ As long as it's showing ♪ 0:39 ♪ P-O-S-T ♪ 0:40 ♪ 'Cause all post cereals happen to be ♪ 0:42 ♪ Just a little better ♪ 0:44 ♪ A little bit better ♪ 0:46 (horn tooting) 0:47 ♪ A little bit better ♪ 0:48 ♪ Than any other cereal happens to be ♪ 0:50 - For breakfast, it's dandy! For snacks, it's so handy. 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:25:51