Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (piano keys clinking) 0:01 Narrator Oh, come, Beethoven. 0:04 This is no time to eat cereal. 0:05 Child Aw, any time is a time to eat cereal, 0:08 as long as it's Post Sugar Crisp. 0:10 Narrator You've got me there, all right. 0:12 Sugar Crisp is good anytime, 0:13 as a cereal for breakfast, 0:16 as a between-meals snack, 0:18 and as candy while, 0:19 (piano keys clinking) 0:21 hey, practicing the piano. It's that fine, honey coating 0:25 on those delicious wheat nuggets 0:27 that makes it fun to eat, morning, noon, and- 0:28 (piano keys clinking) 0:31 Child What he means is, any time is a time to eat cereal 0:32 as long as it's Post Sugar Crisp. 0:35 ♪ Most any cereal is fine with me ♪ 0:38 ♪ A long as you spell it P-O-S-T ♪ 0:41 ♪ 'Cause all Post cereals happen to be ♪ 0:45 ♪ Just a little better ♪ 0:48 ♪ A little bit better ♪ 0:50 ♪ A little bit better ♪ 0:53 ♪ Than any other cereal happens to be ♪ 0:55

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