Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (playful music) 0:01 ♪ Come on aboard it's time to eat ♪ 0:04 ♪ A crisp and crunchy breakfast treat ♪ 0:07 ♪ Sugar Crisp is the cargo, mate ♪ 0:10 ♪ Delicious cereal, it really rates ♪ 0:12 ♪ Oh it's grand to keep it handy, ♪ 0:14 ♪ Breakfast cereal, snack, or candy ♪ 0:16 ♪ Post Sugar Crisp ♪ 0:18 (bell ringing) 0:20 ♪ At breakfast time, add milk or cream ♪ 0:21 ♪ And as a snack it's just supreme ♪ 0:23 ♪ As a candy, down the hatch ♪ 0:26 ♪ A three-way treat that can't be matched ♪ 0:29 ♪ Oh it's yummy in the tummy ♪ 0:31 ♪ With the coated sugar honey ♪ 0:32 ♪ Post Sugar Crisp ♪ 0:34 - Yes sir, we menfolk around here really go 0:40 for Sugar Crisp. 0:42 Those puffs of wholesome wheat sure give you energy. 0:43 Try Sugar Crisp and you'll agree. 0:46 It's a honey of a cereal. 0:48 ♪ Oh it's yummy in the tummy ♪ 0:51 ♪ With the coated sugar honey ♪ 0:52 ♪ Post Sugar Crisp ♪ 0:54 - Can't bear to live without Sugar Crisp. 0:56

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