Post: Sugar Crisp Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Can Post Sugar Crisp help make you big and strong? 0:01 - Let's ask the big kids. 0:04 - Hey big kid? 0:06 (upbeat music) 0:09 Hey big kid, 0:14 can Post Sugar Crisp help make you big and strong? 0:15 - It's honey flavored wheat. 0:19 - Hey big kid. 0:23 - It's sweet as candy for snacks. 0:25 Take him Sugar Bear. 0:26 Thanks, Sugar Bear. 0:29 - Look out big kid. 0:30 (trumpet horns) 0:32 - Yeah, the big kid did it. 0:34 ♪ Start your day a little bit better ♪ 0:38 - Hey big kid, can Post Sugar Crisp, 0:41 help make you big and strong? 0:43 - Well, I eat a lot of Sugar Crisp. 0:46 - It's the big kids cereal. 0:49 (trumpet horns) 0:50 - And we also get the Sugar Crisp we want in new Post-Tens. 0:53 Now Post-Tens has all the cereals kids want. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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