Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Harvey will be back pronto, folks, but first, 0:01 what do you say we drop in at the Sugar Sea Ranch? 0:03 - Hi, partners! 0:06 Kids Hi, partner! 0:07 - Welcome to the Sugar Sea Ranch. 0:09 Let's have a sing. 0:10 ♪Just sit where you are and listen to me. ♪ 0:11 ♪ Clap your hands when I holler "Yippee." ♪ 0:15 ♪ The treats on us, and say but it's swell. ♪ 0:18 ♪ Post Sugar Crisps... ♪ 0:20 (bell rings) 0:22 ♪ Rings the bell. ♪ 0:22 ♪ Yippee! ♪ 0:23 - As a cereal, it's dandy! 0:26 Rancher That's right, Sandy! 0:28 ♪ It's coated with honey. ♪ 0:30 ♪ Mm, boy, but it's sweet. ♪ 0:31 ♪ Pour on the milk and starting to eat. ♪ 0:33 ♪ Don't have to add sugar. ♪ 0:36 ♪ You'll eat every bite. ♪ 0:37 - Good, aye Smokey? 0:39 ♪ You're certainly right. ♪ 0:40 - Yippee! 0:42 - And for snacks, it's so handy. 0:44 Rancher Sure is, Mom. 0:46 ♪ Post's Sugar Crisps pleases the whole family. ♪ 0:47 ♪ It's packed full of flavor and quick energy. ♪ 0:50 ♪ For between the meal snacks, it gives you real zip. ♪ 0:53 ♪ For roping those dogies with little more pip. ♪ 0:56 Rancher Yippee! 0:59 - I eat it like candy. 1:01 Rancher Swell that way, too. 1:03 ♪ Just take a bag with you wherever you go. ♪ 1:05 ♪ You'll nibble and nibble, and never say no. ♪ 1:08 ♪ So sweet, so crisp, no wonder we shout. ♪ 1:10 ♪ Post Sugar Crisps, worth crowing about. ♪ 1:14 (Rooster crows) 1:17 ♪ Sugar Crisps ♪ 1:18 - Look for the red, white, and blue cellophane package 1:20 with the three bears on it, and get Sugar Crisps, 1:22 the newest member of the Post family of cereals. 1:25 Now back to Hop Along Cassidy. 1:27

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