Post: Sugar Crisp Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (horses galloping) 0:02 ♪ Three bears in a chuck wagon ♪ 0:05 ♪ Way out west ♪ 0:06 ♪ Carrying the cereal they like best ♪ 0:07 ♪ Post's Sugar Crisp ♪ 0:10 ♪ As a cereal, it's dandy ♪ 0:12 ♪ For snacks, it's so handy ♪ 0:15 ♪ Or eat it like candy ♪ 0:17 ♪ As a cereal it's dandy ♪ 0:20 ♪ Or eat it like candy ♪ 0:21 ♪ Post's Sugar Crisp ♪ 0:23 Narrator There's no cereal more delicious 0:25 than Post's Sugar Crisp. 0:26 Just pour on milk or cream, 0:27 you never need sugar. 0:29 Sugar Crisp is candy coated 0:30 right down to the last wheat puff in the box. 0:32 It hits the spot as a snack, 0:34 and you'll enjoy it as candy right out of the box. 0:35 Yes, Sugar Crisp, 0:38 the three way treat that's fun to eat. 0:39 - As a cereal it's dandy. 0:41 - For a snack it's so handy. 0:43 - Or eat it like candy. 0:44 ♪ Post's Sugar Crisp ♪ 0:45 Narrator Get this red, white, 0:47 and blue package with the three bears on it. 0:48

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John W. Hartman Center for Sales Advertising & Marketing History

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