Post: Sugar Crisp Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Look at Johnny and Janey Black ♪ 0:02 ♪ Watching and wishing they had a snack ♪ 0:04 ♪ Hello, what's this ♪ 0:07 ♪ Hang on to your chairs ♪ 0:08 ♪ Our three friends, the Honey Bears ♪ 0:09 ♪ We heard you were wishing for something to eat ♪ 0:12 ♪ Something delicious and something sweet ♪ 0:14 ♪ And here's the treat that can't be beat ♪ 0:17 Kids Oh, Sugar Crisp is fun to eat. 0:19 ♪ As a snack or a cereal, it's a dream ♪ 0:22 ♪ You don't need sugar ♪ 0:25 ♪ Just milk or cream ♪ 0:26 ♪ It's already sweetened ♪ 0:27 ♪ We hope you've noticed ♪ 0:28 ♪ Each single pop is candy coated ♪ 0:30 Narrator Sugar Crisp is fun to eat three ways, 0:33 as a cereal with milk or cream, 0:35 as a snack any time of day 0:36 or as candy right out of the box. 0:38 Remember. 0:40 - As a cereal, it's dandy. 0:41 - For snacks, it's so handy. 0:42 - Or eat it like candy. 0:43 Bears Post Sugar Crisp. 0:45 Narrator The red, white and blue package 0:46 with the three bears on it. 0:47

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John W. Hartman Center for Sales Advertising & Marketing History

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