Post: Sugar Crisp Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Three bears went hunting for something to eat ♪ 0:04 ♪ And what they found was really a treat. ♪ 0:07 - Post Sugar Crisp? 0:09 ♪ As a cereal it's dandy ♪ 0:12 ♪ For snacks it's so handy ♪ 0:14 ♪ Or eat it like candy ♪ 0:16 ♪ Post Sugar Crisp ♪ 0:19 Announcer Yes, the cereal treat that's fun to eat: 0:20 Post Sugar Crisp! 0:23 Just pour on milk or cream, 0:24 you never need sugar, it's already sweetened for you. 0:25 Each little puff of Sugar Crisp is coated with candy. 0:29 What a delicious snack! 0:32 You can eat it right out of the box. 0:33 Any way you eat it, you'll love Post Sugar Crisp, 0:35 the three-way treat! 0:38 - As a cereal it's dandy. 0:40 - For snacks, it's so handy! 0:41 - Or eat it like candy! 0:42 ♪ Post Sugar Crisp ♪ 0:44 Announcer Get this red, white, and blue package 0:46 with the three bears on it. 0:47

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John W. Hartman Center for Sales Advertising & Marketing History

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