Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Hurry, hurry, hurry ♪ 0:01 ♪ Crowd right in ♪ 0:02 ♪ The acrobats are about to begin ♪ 0:03 ♪ The curtain's up and what do we see ♪ 0:06 ♪ The Sugar Crisp bears, one two three ♪ 0:08 ♪ They're the liveliest trio ♪ 0:10 ♪ You ever did meet. ♪ 0:12 ♪ Just watch em a stupendous feat. ♪ 0:13 ♪ Eating Sugar Crisp three different ways. ♪ 0:15 ♪ While they do tricks to win your praise. ♪ 0:17 ♪ As a cereal and candy just what you like ♪ 0:20 ♪ Are riding on top of single wheel bike. ♪ 0:22 ♪ No sugar is needed it's sweet already. ♪ 0:25 - It sure makes me a steady teddy. 0:27 ♪ He finds it so handy to munch as a snack. ♪ 0:30 ♪ So easy to eat while you're ridin' bare back. ♪ 0:32 ♪ Giddy up, giddy up, giddy up. Whoa! ♪ 0:35 (crash) 0:37 ♪- Take it right with you wherever you go. ♪ 0:38 ♪ He likes it as candy on his trapeze. ♪ 0:41 ♪ He eats while he flies with the greatest of ease. ♪ 0:45 ♪ It's flavored with honey there's none to compare. ♪ 0:48 ♪ It's top for a bear who's up in the air. ♪ 0:50 ♪ Oh the Sugar Crisp bears are the toast of the town. ♪ 0:54 ♪ Folks sing their praises for miles around. ♪ 0:56 ♪ And eat the cereal they like most, ♪ 0:59 ♪ Sugar Crisp that's made by Post. ♪ 1:01 Narrator Yes friends, Post's Sugar Crisp is a real 1:03 honey of a treat. As a cereal it's candy. 1:07 For snacks it's so handy, or eat it like candy. 1:09 Post's Sugar Crisp. 1:13

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