Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Way out in the forest as snug as can be ♪ 0:01 ♪ Lived three little honey bears, one, two three ♪ 0:04 ♪ One bright, sunny morning, they sat down to eat ♪ 0:07 ♪ Post's Sugar Crisp, their favorite treat ♪ 0:11 ♪ When all of a sudden came a terrified cry ♪ 0:14 Girl Help. 0:17 ♪ A damsel in trouble nearby ♪ 0:18 ♪ See there, in a cage, a little girl bear ♪ 0:19 ♪ Locked up by a giant all covered with hair ♪ 0:21 ♪ The locks, there are three, must be opened by magic ♪ 0:24 ♪ Oh who will save Suzie Bear, oh but it's tragic ♪ 0:27 ♪ Hence, off to the rescue our three heroes spring ♪ 0:31 ♪ With a ransom so handsome, it's fit for a king ♪ 0:34 ♪ So don't worry, Suzie, just keep on a hopin' ♪ 0:37 ♪ Those bears know the magic to get the locks open ♪ 0:41 ♪ The magical words ♪ 0:44 - As a cereal it's dandy. 0:46 - For snacks it's so handy. 0:48 ♪ Or eat it like candy ♪ 0:49 ♪ Hurray, there at last little Suzie is free ♪ 0:53 ♪ But what of the giant ♪ 0:56 Boy Is he mad? 0:57 Group No, siree. 0:58 - Post's Sugar Crisp, however you eat it. 1:00 ♪ Snack, candy or cereal, yum ♪ 1:03 - You can't beat it. 1:05 ♪ While back at the cottage, there's joy, love and laughter ♪ 1:06 ♪ As they live on Sugar Crisp, mm-mm, ever after ♪ 1:09 (bird tweets) 1:13 Narrator Look for the package 1:14 with the three bears on it and got Sugar Crisp, 1:15 one of the newest members of the Post family of cereals. 1:17