Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hoppy'll be back pronto, folks. 0:01 But first, what do you say we drop in 0:03 at the Sugar C Ranch? 0:04 - Hi partners. 0:05 - Hi partner. 0:07 - Welcome to the Sugar C Ranch, let's have a sing. 0:09 ♪ Just sit where you are and listen to me ♪ 0:11 ♪ Clap your hands when I holler yippee ♪ 0:15 ♪ The treats on us and say, but it's swell ♪ 0:17 ♪ Post Sugar Crisp ♪ 0:20 (bell rings) 0:21 ♪ Rings the bell, yippee ♪ 0:22 - As a cereal, it's dandy. 0:26 Cowboy That's right, Sandy. 0:28 ♪ It's coated with honey ♪ 0:30 ♪ Mm boy, but it's sweet ♪ 0:31 ♪ Pour on the milk and and startin' to eat ♪ 0:33 ♪ Don't have to add sugar ♪ 0:35 ♪ You'll eat every bite ♪ 0:37 ♪ Good eh, Smoky ♪ 0:39 ♪ You're certainly right ♪ 0:40 ♪ Yippee ♪ 0:41 - And for snacks it's so handy. 0:44 Cowboy Sure is, Mom. 0:46 ♪ Post Sugar Crisp pleases the whole family ♪ 0:47 ♪ It's packed full of flavor and quick energy ♪ 0:50 ♪ For 'tween the meal snacks it gives you real zip ♪ 0:53 ♪ For ropin' those doggies with little dog Tip ♪ 0:56 ♪ Yippee ♪ 0:59 - I eat it like candy. 1:01 Cowboy Well that way, too. 1:03 ♪ Just take a bag with you wherever you go ♪ 1:05 ♪ You'll nibble and nibble and never say no ♪ 1:08 ♪ So sweet, so crisp, no wonder we shout ♪ 1:10 ♪ Post Sugar Crisp worth crowin' about ♪ 1:14 (rooster crows) 1:17 ♪ Sugar Crisp ♪ 1:19 - Look for the red, white, and blue cellophane package 1:20 with the three bears on it and get Sugar Crisp, 1:22 the newest member of the Post family of cereals. 1:25 Now back to Hopalong Cassidy. 1:27