Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Way out in the forest ♪ 0:01 ♪ As stumped as can be ♪ 0:02 ♪ Lived three little honey bears, ♪ 0:04 ♪ One, two, three ♪ 0:06 ♪ One bright sunny morning, they sat down to eat ♪ 0:07 ♪ Post's Sugar Crisp, their favorite treat ♪ 0:11 ♪ When all of a sudden came a terrifying cry ♪ 0:14 Suzy Bear Help! 0:17 ♪ A damsel in trouble nearby ♪ 0:17 ♪ See there, in a cage, a little girl bear ♪ 0:19 ♪ Locked up by a giant, all covered with hair ♪ 0:21 ♪ The locks, there are three, must be opened by magic ♪ 0:24 ♪ Oh, who will save Suzy bear ♪ 0:26 ♪ Oh, but it's tragic ♪ 0:28 ♪ Huzzah ♪ 0:30 ♪ To the rescue, our three heroes spring ♪ 0:31 ♪ With a ransom so handsome, it's fit for a king ♪ 0:33 ♪ So don't worry Suzy, just keep on-a hopin' ♪ 0:37 ♪ Those bears know the magic to get the locks open ♪ 0:40 ♪ The magical words ♪ 0:44 - As a cereal, it's dandy. 0:45 - For snacks, it's so handy. 0:47 ♪ Or eat it like candy ♪ 0:49 ♪ Hooray, there at last, Little Suzy is free ♪ 0:52 ♪ But what of the giant ♪ 0:56 Man Is he mad? 0:57 ♪ No, sirree ♪ 0:58 - Post's Sugar Crisp, however you eat it, 0:59 ♪ Snack, candy, or cereal, yum ♪ 1:02 - You can't beat it! 1:05 ♪ While back at the cottage ♪ 1:06 ♪ There's joy, love, and laughter ♪ 1:08 ♪ As they live on Sugar Crisp ♪ 1:09 ♪ Mmm, ever after ♪ 1:11 Narrator Look for the package 1:13 with the three bears on it, and get Sugar Crisp, 1:15 one of the newest members of the Post's family of cereals. 1:17

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