Post: Sugar Crisp Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (boat engines roaring) 0:00 Now, exciting news of a big, free offer from Post. 0:00 Here are the world famous Century speedboats, 0:05 the powerful Century Arabian and the sleek Century Coronado. 0:08 And now every one of you boys and girls can be the captain 0:12 of your very own scale model fleet 0:15 of these fabulous speedboats. 0:17 You'll find a real, lifelike model free 0:19 in these specially marked boxes of Post Sugar Crisp 0:22 and Post Grape-Nuts Flakes. 0:24 These are authentic replicas 0:26 of the famous Century speedboats. 0:28 They come in a fleet of eight exciting two-tone models 0:30 and are made of strong plastic that will 0:33 stay afloat, even in rough seas. 0:35 Now there's nothing to write, no money to send in, 0:37 they're free in Post Sugar Crisp, 0:41 the three ways cereal treat, and Post Grape-Nuts Flakes, 0:43 the training table cereal. 0:48 Ask mom to get you these specially marked boxes 0:49 of Post Sugar Crisp and Post Grape-Nuts Flakes today 0:52 and start building your fleet of scale model 0:55 Century speedboats. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:25:44