Post: Sugar Crisp Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer The Post Sugar Crisp Playhouse presents... 0:01 - Robinson Crusoe in "It's Always Friday." 0:03 (trumpets playing) 0:07 Narrator One bright morning, 0:09 Robinson Crusoe was reading his paper. 0:10 The same newspaper he'd been reading for 40 years. 0:11 Friday was nearby making footprints when Crusoe asked... 0:14 - What's for breakfast, Friday? 0:17 - Same as every day. 0:19 Narrator And it ain't just coconuts. 0:21 It's delicious Post Sugar Crisp. 0:23 ♪ Oh it's dandy, keep it handy ♪ 0:25 ♪ Breakfast cereal, snack or candy ♪ 0:26 ♪ Post Sugar Crisp ♪ 0:28 Yes, Sugar Crisp, the three-way cereal treat. 0:30 For breakfast, just add milk or creme 0:34 and you've a bowl filled with wholesome wheat goodness. 0:36 And as a snack, it's Sugar Crisp throughout the day. 0:38 And Friday carries Sugar Crisp everywhere 0:41 to eat as candy right out of the box. 0:43 ♪ Oh it's yummy in the tummy ♪ 0:45 ♪ With a coat of sugar honey ♪ 0:47 ♪ Post Sugar Crisp ♪ 0:49 And there go our two friends to do their day's work 0:51 with plenty of energy and plenty of Sugar Crisp. 0:54 - It's the cereal to bear in mind. 0:57

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