Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hoppy will be back pronto, folks, 0:05 but right now, here's another yarn for ya. 0:07 (thunder claps) 0:10 ♪ At Three Bears Milk Bar one stormy night ♪ 0:12 ♪ The boys were drinkin' milk with all their might ♪ 0:14 ♪ And eatin' the cereal they like the most ♪ 0:16 ♪ Sugar Crisp that's made by Post ♪ 0:19 ♪ When all of a sudden came a terrible din ♪ 0:21 ♪ It's Bart McBinn! ♪ 0:24 ♪ A rough, tough guy from Cherokee ♪ 0:26 (guns fire) 0:28 ♪ That's me! ♪ 0:30 ♪ I'm a-lookin' for fearless Frank McColl ♪ 0:30 ♪ We're shootin' it out, for once and for all ♪ 0:33 ♪ We'll shoot all right, and I won't miss ♪ 0:35 ♪ But first I'm gonna finish this ♪ 0:37 ♪ As a cereal, it's dandy-o ♪ 0:39 ♪ Man, what a treat ♪ 0:41 ♪ Just pour on the milk and you're ready to eat ♪ 0:42 ♪ "It's great," says old Prospector Fitch ♪ 0:44 ♪ "When you dig into this, you're strikin' it rich" ♪ 0:47 ♪ "For stacks it's a-handy," says checker champ Fred ♪ 0:49 ♪ "Post's Sugar Crisp keeps you a jump ahead" ♪ 0:51 ♪ "I eat it like candy," says Pianna Pete ♪ 0:54 ♪ "I play with one hand, with t'other I eat" ♪ 0:56 ♪ But back to the feudin' twixt Frank and McBinn ♪ 0:58 ♪ Frank's eatin' is done, let the shootin' begin ♪ 1:00 ♪ They're reachin' ♪ 1:03 ♪ Oh glory! The bullets will fly ♪ 1:04 ♪ What's this? Why it looks like they see eye to eye ♪ 1:05 ♪ "A man who eats Sugar Crisp can't be so bad" ♪ 1:08 ♪ "When a guy eats this stuff, he can't stay mad" ♪ 1:10 ♪ Post's Sugar Crisp made them the greatest of friends ♪ 1:12 ♪ And that's how it is that our story now ends ♪ 1:15 Narrator As a cereal, it's dandy, 1:18 for snacks, it's so handy, 1:20 or, eat it like candy. 1:22 Look for the package with the three bears on it 1:24 and get Sugar Crisp, 1:26 one of the newest members of the Post family of cereals. 1:27, Transcription: ♪ A work of art to win your praise ♪ 0:04 ♪ The cereal that's good three ways ♪ 0:07 ♪ Post's Sugar Crisp ♪ 0:09 ♪ As a cereal it's dandy ♪ 0:11 ♪ For snacks it's so handy ♪ 0:14 ♪ Or eat it like candy ♪ 0:16 ♪ As a cereal it's dandy ♪ 0:19 ♪ Or eat it like candy ♪ 0:21 ♪ Post's Sugar Crisp ♪ 0:22 Narrator Just picture yourself sitting down 0:24 to a bowl full of wonderful Sugar Crisp. 0:25 No sugar needed because Sugar Crisp is candy coated, 0:28 every single little wheat puff. 0:30 It's so delicious as a snack 0:32 and you can eat it like candy right out of the box. 0:34 This three way treat has everything, Post's Sugar Crisp. 0:37 - As a cereal, it's dandy. 0:40 - For snacks, it's so handy. 0:41 - Or eat it like candy. 0:42 ♪ Post's Sugar Crisp ♪ 0:44 Narrator Get this red, white, and blue package 0:46 with the three bears on it. 0:47

Complete Record: , Transcription: ♪ A work of art to win your praise ♪ 0:04 ♪ The cereal that's good three ways ♪ 0:07 ♪ Post's Sugar Crisp ♪ 0:09 ♪ As a cereal it's dandy ♪ 0:11 ♪ For snacks it's so handy ♪ 0:14 ♪ Or eat it like candy ♪ 0:16 ♪ As a cereal it's dandy ♪ 0:19 ♪ Or eat it like candy ♪ 0:21 ♪ Post's Sugar Crisp ♪ 0:22 Narrator Just picture yourself sitting down 0:24 to a bowl full of wonderful Sugar Crisp. 0:25 No sugar needed because Sugar Crisp is candy coated, 0:28 every single little wheat puff. 0:30 It's so delicious as a snack 0:32 and you can eat it like candy right out of the box. 0:34 This three way treat has everything, Post's Sugar Crisp. 0:37 - As a cereal, it's dandy. 0:40 - For snacks, it's so handy. 0:41 - Or eat it like candy. 0:42 ♪ Post's Sugar Crisp ♪ 0:44 Narrator Get this red, white, and blue package 0:46 with the three bears on it. 0:47NOTE: Two (or more) records have been merged together to create this data.