Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Howdy, buckaroos. 0:01 Here comes another tale of the golden west, 0:02 after a word, about golden honey flavor. 0:05 - Yes, a candy-coated cereal, 0:08 with the golden honey flavor, is Post Sugar Crisp. 0:10 America's sweet new cereal favorite. 0:13 Roy loves his Sugar Crisp for breakfast, 0:16 So you can imagine the spot I was in the other morning. 0:18 I got out the package. Oh dear, almost empty. 0:20 I wonder if I have another package? I'll go see. 0:24 - Come on fellows. We've got to help Dale. 0:26 Carry that bowl out here, while I go get another package. 0:29 - Okay. Pick her up 0:31 - Steady. Steady now. Set it down. 0:33 Ow, my toe. 0:36 - A whole package of the breakfast cereal 0:37 with a golden, honey flavor. 0:40 Uh oh, here's Dale. 0:42 - Poor Roy, he'll be so. What's this? A full package. 0:44 It must've been those three honey bears. 0:49 - Three honey bears? That can only mean one thing, 0:51 Post Sugar Crisp. 0:54 - MMM hmm. Light, golden puffs of wholesome wheat, 0:55 with a golden honey flavor. 0:59 Just sweet enough, and oh so crisp. 1:00 You'll love Sugar Crisp, three ways. 1:02 As a cereal with milk ,or cream, 1:05 you don't need sugar. 1:06 And it's a grand snack anywhere, anytime. 1:07 Or you can eat it like candy, right out of the box. 1:10 - Roy Rogers, King of the Cowboys, says. 1:13 - The king of the candy coated cereals is, Sugar crisp, 1:16 try it. And now let's get on with today's adventure. 1:19

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