Post: Sugar Crisp Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cheery music) 0:02 (bell chimes) 0:04 ♪ Come on aboard it's time to eat ♪ 0:05 (train whistle) 0:07 ♪ A crisp and crunchy breakfast treat ♪ 0:07 ♪ Sugar Crisp is the cargo's mates ♪ 0:10 (ships horn blows) 0:12 ♪ Delicious cereal ♪ ♪ It's really great ♪ 0:14 ♪ Oh it's dandy keep it handy ♪ 0:15 ♪ Breakfast cereal snack or candy ♪ 0:16 ♪ Post Sugar Crisp ♪ 0:18 (bell chimes) 0:20 ♪ At breakfast time add milk or cream ♪ 0:21 (train whistle) 0:23 ♪ And as a snack it's just supreme ♪ 0:24 ♪ As a candy down the hatch ♪ 0:27 ♪ A three-way treat that can't be matched ♪ 0:29 ♪ Oh it's yummy in the tummy ♪ 0:31 ♪ With a coat of sugar honey ♪ 0:33 ♪ Post Sugar Crisp ♪ 0:35 - Oh, Roy Rogers! 0:37 - Sugar Crisp tastes downright good. 0:39 Every wholesome wheat puff is sugar and honey coated, 0:41 has a special flavor and lots of energy too! 0:43 I sure recommend Sugar Crisp. 0:46 ♪ Oh it's yummy in the tummy with a coat of sugar honey ♪ 0:49 ♪ Post Sugar Crisp ♪ 0:53 - Can't bear to live without Sugar Crisp! 0:55 Narrator For goodness, for goodness sake get Post! 0:58 (upbeat ding) 1:01 Post Sugar Crisp. 1:02

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