Post: Sugar Crisp Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hop will be back pronto, folks, 0:04 but right now, here's another yarn for ya. 0:06 ♪ Bronco Billy rustled cattle ♪ 0:09 ♪ Stole more steers than all the rest ♪ 0:10 ♪ Who put him in the calaboose ♪ 0:12 ♪ A man with a star on his chest ♪ 0:14 ♪ Cactus Charlie cracked the safe ♪ 0:16 ♪ Of every bank out in the west ♪ 0:18 ♪ Who put him where he can't get loose ♪ 0:20 ♪ A man with a star on his chest ♪ 0:22 ♪ Post Sugar Crisp is wanted too ♪ 0:25 ♪ The reward is some mighty fine eatin' ♪ 0:27 ♪ It's a round up of honey-coated goodness ♪ 0:31 ♪ Oh, you just can't beat it ♪ 0:34 ♪ There are three ways to eat it ♪ 0:36 ♪ As a cereal, it's candy ♪ 0:38 ♪ What a (indistinct) just a treat ♪ 0:40 ♪ There's no sugar to be added ♪ 0:42 ♪ You just pour on the milk and eat ♪ 0:43 ♪ As a snack it's also handy anywhere, anytime ♪ 0:46 ♪ So good that Bronco Bill's decided ♪ 0:49 ♪ Eatin' is better than crime ♪ 0:51 ♪ And then you can eat it like candy ♪ 0:54 ♪ Just reach in the bag and started eatin' ♪ 0:57 ♪ So good that Cactus Charlie is a-sayin' ♪ 1:01 ♪ You know I got a feelin' ♪ 1:04 ♪ This is better than stealin' ♪ 1:06 ♪ Bronco Billy's through with rustlin' ♪ 1:07 ♪ Charlie's robbin' days are past ♪ 1:09 ♪ They decided crime can never pay ♪ 1:11 ♪ They're goin' straight at last ♪ 1:13 ♪ And they owe it all ♪ 1:14 ♪ To the man with the star on his chest ♪ 1:16 ♪ And Sugar Crisp (Sugar Crisp) ♪ 1:19 Narrator Look for the shiny aluminum foil package 1:22 with the three bears on it, 1:24 and get Sugar Crisp, one of the newest members 1:25 of the Post family of cereals. 1:28

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